Intro to AI in Digital Marketing & Leadership – 1 Day Workshop in Perth

**Overview** Empower your marketing leadership with AI-driven insights, automation, and new ways of thinking about digital strategy **About the Course** Duration: 1 Full Day (9:00 AM – 5:00 PM) Delivery Mode: Classroom (In-Person) Language: English Credits: 8 PDUs / Training Hours Certification: Course Completion Certificate Refreshments: Lunch, beverages, and light snacks included **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com](mailto:info@mangates.com)** **Course Overview** This workshop introduces the practical use of AI in modern marketing while strengthening essential leadership capabilities for digital environments. Participants learn how to use AI tools for content creation, campaign planning, analytics, and customer engagement. The course also focuses on leading teams through digital change, fostering innovation, and making confident data-backed decisions. No technical background is required, the session emphasizes practical workflows and real-world marketing applications. **Learning Objectives** * Understand how AI is transforming marketing workflows * Use AI tools to increase efficiency and creative output * Make informed, data-driven marketing decisions * Design customer-centric personalization strategies * Lead digital teams with clarity and confidence * Build a realistic AI adoption and leadership development plan **Target Audience** * Marketing Managers & Digital Strategists * Team Leads & Business Leaders * Brand, Campaign & Content Professionals * Entrepreneurs and Innovation Teams * Anyone aiming to use AI to enhance marketing outcomes **Why Choose This Course?** Marketing is evolving fast — and professionals need both AI capability and leadership clarity to stay competitive. This course shows you how to combine strategic thinking with AI-driven execution to improve performance, creativity, and decision-making. You will leave with practical workflows, leadership strategies, and a personalized action plan they can apply immediately. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Want to train your entire team?** In-house sessions can be customized to your industry, tools, brand, and campaign workflows to ensure direct real-world impact. **Contact us today to schedule a customized in-house, face-to-face session: [corporate@mangates.com](mailto:corporate@mangates.com)** **Agenda** **Module 1: Understanding AI in Modern Marketing** • What AI can and cannot do in marketing • Trends shaping digital customer behavior • The shift from manual execution to assisted intelligence • Icebreaker Activity **Module 2: Practical AI Tools for Marketing Workflows** • AI for research, content creation, and messaging • Streamlining campaign planning and reporting • Improving daily marketing efficiency • Activity **Module 3: Customer Experience & Personalization** • Using AI to segment and personalize communication • Enhancing engagement through adaptive content • Creating consistent multi-channel experience • Role Play **Module 4: Data-Driven Marketing & Decision Making** • Turning marketing data into actionable insights • Measuring campaign performance intelligently • Predictive thinking and optimization loops • Case Study **Module 5: Marketing Automation & Scaling Strategies** • Automating repetitive marketing workflows • Reducing manual tasks and improving speed-to-market • When automation supports vs. harms customer experience • Simulation **Module 6: Digital Leadership & Team Enablement** • Guiding teams through AI adoption and workflow change • Building digital confidence and collaboration • Encouraging innovation and responsible use • Group Brainstorm Activity **Module 7: Strategic Action Planning** • Identifying high-impact AI opportunities in your organization • Setting realistic next steps for adoption • Creating metrics for improvement and leadership growth • Action Plan Review **Frequently asked questions** **1\. What is the refund policy?** Participants are eligible to request a refund up to 7 days before the event **2\. Do I need prior technical knowledge to attend?** No, the course is designed for all marketing and leadership backgrounds. **3\. Will I learn how to use real AI tools?** Yes, hands-on examples and guided practice are included. **4\. Is the course focused more on leadership or marketing?** It integrates both, with balanced application. **5\. Does the course include content creation techniques?** Yes, AI-enabled messaging and content workflows are demonstrated. **6\. Will data analysis be simplified for non\-technical users?** Yes, insights are taught using easy interpretation methods. **7\. Is this suitable for team leads and managers?** Yes, leadership and influence skills are covered in depth. **8\. Can this help streamline marketing operations?** Yes, efficiency and automation strategies are included. **9\. Do I need a laptop for the session?** Recommended for hands-on practice, but not required. **10\. Can the course be customized for my company?** Yes, tailored in-house programs are available. **11\. Is certification provided?** Yes, participants receive a Course Completion Certificate.